Katie Lis and Ryan Bowyer join seedtag as Agency Sales Director and Senior Sales Manager

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Seedtag has appointed Katie Lis as Agency Sales Director and Ryan Bowyer as Senior Sales Manager to reinforce the UK Sales team, based in London, in line with the company's growth

Seedtag has appointed Katie Lis as Agency Sales Director and Ryan Bowyer as Senior Sales Manager to reinforce the UK Sales team, based in London, in line with the company's growth.

Katie has been appointed as an Agency Sales Director working across the Group M Portfolio. She has an extensive amount of experience and knowledge of the media landscape having spent the last 12 years on the publisher side. She began her media career at TI Media before moving to The Daily Mail Group. Originally on the publishing side of the business, she moved over onto the digital team 5 years ago working across a broad range of agencies before becoming the manager across the Publicis group of agencies.

Now, as part of seedtag’s team, Katie says “I am thrilled to be joining a young, dynamic company at such an exciting time. Having worked for premium publishers, I fully understand the challenges they face and how a solution like seedtag can help them, especially in these uncertain times”.

Ryan has 12 years experience working in the media industry. In that time he has worked as a commercial manager across offline media and digital businesses. His most recent experience was working on the publisher side for Express Newspapers and on the adtech side for Encore Digital Media where he specialised in working for Automotive and Finance clients.In Ryan’s words, “It's a very exciting time to be joining the seedtag team as our contextual intelligence solutions are more relevant than ever due to the coming demise of third party cookies. I look forward to working with all clients and brands to help them deliver best in class brand safe contextual campaigns”.

Sergio Tallón, UK Country Manager, says: “We are delighted to welcome Katie and Ryan to seedtag, as our industry prepares for a new era of digital advertising, new and existing clients keep relying on our technology to tackle the new challenges ahead and enhance the efficiency of their media resources. We keep reinforcing our team with the best talent to keep providing the service and creativity our clients expect from us.

By contextually delivering ads through its proprietary Cognitive Content Analysis technology (CCA) based on Machine Learning algorithms, and its ability to integrate ads into the most premium images and videos, seedtag offers advertisers the possibility to develop their brand values by being associated with related content, and achieving non-standard KPIs such as brand favourability or purchase intent.

This technology also represents an effective alternative to the use of cookies, allowing targeting based on the users’ interests in real-time, and providing stronger brand suitability and better user experience by reaching users who have a more positive mindset at the point they are exposed to the ads.