Combining data science with intricate digital strategies, Search Laboratory identifies the questions that bring data to life, allowing them to make decisions that drive profitable growth for its clients.
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How and when to kickstart your post-pandemic marketing strategy
June 11, 2020
With lockdown restrictions begin to ease, businesses are once again opening their doors and people are starting to head back to work.
The pandemic was a period of reduced traffic and conversions for many industries and as a result, brands may have paused or reduced their marketing activity temporarily. For many, the lifting of restrictions may therefore signal the need to ramp up their marketing activity.
Getting the timing right for your re-launch is crucial; too early and you waste budget, too late and you miss out on crucial conversions. You will also need to consider the messaging you push out and the channels you use; is your pre-pandemic strategy relevant now or will you need to adapt your campaigns?
We have created a whitepaper looking at how and when to kickstart your digital marketing strategy as the market returns to normal. From how to use Google Search Console to identify when demand in your industry begins to grow, to actionable insights across all digital channels, this whitepaper contains the roadmap to success in a post-pandemic world.
You will learn:
- How to know when demand in your market is beginning to grow
- Which channels you should activate and when
- How to adapt your campaigns to reflect the ‘new normal’
- How to plan for long-term success as consumer behaviour changes
- How to track and analyse user behaviour in a time when sales may be reduced.