MercedesCup Tennis App

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SCOOP & SPOON’s MercedesCup Tennis App has revolutionized the way in which people will engage with their favorite sport in the future

Unique perspectives, interactive entertainment and unprecedented insights into the world of tennis have contributed to the app’s great success. In other words: the app reached a staggering 1.9 million people in 83 countries, with a grand total of 3,543 hours of video content viewed. The icing on the cake: The app’s live-stream of the final match between Dominic Thiem and Philipp Kohlschreiber attracted worldwide attention, having been broadcasted by several international sports channels such as Eurosport, ORF Sport and Tennis TV (Official ATP World Tour & WTA Streaming).

The innovative app certainly opens up a new dimension in sports entertainment: It redefines the concept of how branded live content is distributed to users and provides the possibility of sharing, customizing and bookmarking content without boundaries. In combining live streams and videos from a sweet spot perspective, the app offers a completely new and fascinating dimension to sports.