Savanta

Savanta offer best in class B2B & B2C Market Research services across the UK, US & internationally. We can help your Company Make Better Decisions, learn How.

London, United Kingdom
Founded: 2019
Staff: 360
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Skills
Research
Research & Analytics
Research & New Tech Development
thought leadership
Insight & Research
Insight
Audience Research & Analytics
Communication Strategy & Effectiveness
Brand Strategy
Customer Experience

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Sector Experience

Automotive, Business to Business, Charity, Construction, Cosmetics/Beauty, Education, Fashion, Financial, FMCG, Healthcare, Industrial, IT, Leisure, Professional service, Property, Public sector, Retail, Technology, Telecoms, Tourism, Travel, Utilities
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Tracking your ad campaign to maximise sales and ROI

October 7, 2021

With consumers spoilt for choice in-store and bombarded with messaging from numerous marketing channels, how do you monitor how your latest ad campaign is driving your brand?

Creating a buzz, especially when launching a new brand or product, will have a range of objectives, from recall to ultimately driving sales. Identifying consumers’ opinions and attitudes to evaluate how they connect and resonate intuitively with your brand helps provide a measure of its strength and engagement and is at the heart of understanding brand performance.

When it comes to advertising, TV plays a key role in maximising the effectiveness for brands, providing high ROI. And when it comes to profitability, creative execution is the largest factor that marketers can influence to drive profitability.

So how do you measure the effectiveness of your TV ad campaign and other associated campaign activity to maximise ROI?

Download the free report here or for more information please get in touch.

By Shaun Austin, head of media, Savanta

Tags

Advertising & Media
Advertising Campaign
ROI
TV ad
campaign
Campaign Effectiveness
insight
research