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Travel and Event Management Company TAG Appoints Sagittarius to Deliver Digital Strategy Overhaul

12 April 2019 10:56am

Global travel and event management company, TAG (previously known as The Appointment Group), have appointed Sagittarius to safeguard their SEO value during a website migration to their chosen CMS, Concrete5. Sagittarius have been appointed to consult and deliver on the SEO strategy for the migration, UX features that would enhance the customer experience as well as a brand awareness campaign to launch the new brand look-and-feel via paid social.

Following the migration, Sagittarius will be continuing to deliver a progressive programme of search engine optimisation to drive enhanced visibility of the new site for important key phases and in support of lead generation across the business.

Established in 1988, TAG has grown to become one of the world’s leading travel and event management companies. From day one, they established themselves as a high-end, service-driven company, committed to meeting the needs of a diverse marketplace. And today, they have more divisions than any other travel management company: Corporate, Touring, Events, Private Travel and Film and Media.

Global XO Director, Ian MacArthur commented on the client win saying “applying our proven expertise in the travel sector, we are excited to drive real business impact for TAG through a digital strategy that puts lead generation and tangible growth at its heart.”

Marketing Manager, Andreia Silva, from TAG also commented “Since our first meeting that we felt Sagittarius was an extended part of our team. They played a key role on our rebrand project and their support and efforts certainly contributed to its smashing success. Sagittarius not only help us every step of the way - meeting all of our very tight deadlines – they always did it with a smile! We at TAG cannot thank them enough for their impeccable service and wealth of experience. We have learned so much with them and we look forward to a continuous fruitful relationship between our two businesses.”

Want to learn more about how Sagittarius has helped brands deliver award-winning SEO strategies that convert and how we can help your brand? Get in touch today via or call us on 0208 070 7820.

This blog was originally published via Sagittarius on 12th April 2019.


digital strategy
Travel marketing
digital agency