S4M is the drive-to-store platform, delivering advertising which drives more customers to stores, dealerships and restaurants.

Paris, France
Founded: 2011


Digital advertising


Levi Strauss & Co
Calvin Klein
Air France-KLM
Pernod Ricard
Sony Pictures

Sector Experience

Advertising Technology
marketing technology

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S4M names Paul Thompson Global Growth Advisor

by Nawal Es-sdiqui

3 March 2020 16:02pm

S4M has appointed Paul Thompson as Global Growth Advisor, as it looks to expand its drive-to-store platform across the globe.

Thompson, currently Chief Revenue Officer at Silver Bullet and Board advisor to Location Sciences, is widely recognized as a leader in mobile location technologies. Previously CRO at Blis, he helped grow the company from 12 to more than 200 people, expanding its footprint to 22 offices worldwide.

His role at S4M will be to advise the senior leadership team on how to scale and develop its drive-to-store platform, following strong growth in the US market.

‘S4M’s drive-to-store platform has a great opportunity to change the way the industry approaches location-based audiences and campaigns’ commented Thompson. “I was very impressed with S4M’s ambition, their focus on real transparency and 3rd party attribution and finally the talented team of people already working at the company”

Christophe Collet, S4M CEO, said ‘Paul is a true expert in the location industry, and we’re delighted to have him join S4M in an advisory capacity. His expertise will help unlock S4M’s next stage of growth as we help brands drive more customers into their stores, dealerships and restaurants’.