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S4M launches green initiative to help neutralize carbon emissions
30 April 2020 12:47pm
S4M announced today a brand-new green commitment to remove carbon emissions generated by its drive-to-store campaigns. In a long-term partnership with sustainable forestry company EcoTree, S4M will plant new forests to help offset the impact advertising campaigns have on the environment.
From today, every advertising campaign run through S4M’s drive-to-store platform will have its carbon footprint reduced through the planting of trees. At current estimate, direct emissions from campaigns run by S4M equate to around 168 tons of CO2 each year. That means more than 5,000 trees would be planted in 2020 to help offset these emissions, with the number increasing as the business grows.
“This green commitment goes beyond a one-off purchase of trees, this is a future-facing commitment meaning our business will only offer advertising that is sustainable for our planet” said S4M CEO Christophe Collet.
“Our clients are taking steps to deliver planet-friendly products and services, reducing the impact their activities have on the environment” Collet added. “We want to support brands to reach those goals by delivering them advertising that is good for our clients, good for people and good for the planet”.
“This partnership is born in the particular context of the pandemic, which is a wake up call for us all to build a better world, where our human activities are carried out with the desire to take better care of the environment. EcoTree allows us to work towards our objective of offering sustainable advertising, and to bring our clients along in this great challenge.“ Baudouin Vercken, co-founder of EcoTree.
The initiative was started by S4M’s employees, who voted to support green initiatives throughout 2019, and has already begun with the planting of 300 trees in partnership with EcoTree in France.