S4M is the drive-to-store platform, delivering advertising which drives more customers to stores, dealerships and restaurants.

Paris, France
Founded: 2011


Digital advertising


Levi Strauss & Co
Calvin Klein
Air France-KLM
Pernod Ricard
Sony Pictures

Sector Experience

Advertising Technology
marketing technology

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S4M appoints Thomas Adhumeau as General Counsel

by Nawal Es-sdiqui

27 March 2020 9:55am

S4M has appointed Thomas Adhumeau as General Counsel to lead its compliance efforts in the face of stricter international regulation on data protection and user privacy.

With ten years’ in the legal industry under his belt, Adhumeau worked for 4 years at ad tech company AppNexus. He joined as Associate General Counsel in 2016 before quickly becoming VP – Senior Associate General Counsel. His stint at the company gave him a deep understanding of the digital space and a vast experience in the online advertising technology industry, which he now brings to S4M.

Adhumeau is an active member of the ad tech privacy and regulation scene. As Vice Chair of the IAB Europe’s Data Protection Authority Outreach Working Group, he works with organization members to coordinate interactions between the ad tech industry and regulators, and to promote the IAB Transparency & Consent Framework. He is also part of the steering group for the latter - in charge of creating an industry-standard GDPR compliance tool.

His role at S4M will be to ensure the company adheres to data privacy compliance regulations, but also to help the industry and regulators develop a clear guidance that will work for both ad tech and users.

“I’m very excited to join S4M as General Counsel.” said Adhumeau. “With a market that’s increasingly restricting data access and usage, S4M has all the tools to combine digital advertising and the respect of users’ privacy. I’m eager to get our heads together with regulators to develop quality guidelines around the drive-to-store industry.”

CEO Christophe Collet said “We’re delighted to welcome Thomas on board. His market-leading understanding of both technology and advertising and his legal expertise will help S4M lead as a trustworthy advertising partner worldwide.”