S4M is the drive-to-store platform, delivering advertising which drives more customers to stores, dealerships and restaurants.

Paris, France
Founded: 2011


Digital advertising


Levi Strauss & Co
Calvin Klein
Air France-KLM
Pernod Ricard
Sony Pictures

Sector Experience

Advertising Technology
marketing technology

This promoted content is produced by a publishing partner of Open Mic. A paid-for membership product for partners of The Drum to self-publish their news, opinions and insights on thedrum.com - Find out more

Drive customers to your store with S4M’s new ‘Mosaic’ ad format

by Nawal Es-sdiqui

28 October 2019 13:43pm

At S4M, we create all our ad formats with the consumer in mind. Our goal is for shoppers to engage with your ad and visit your stores. And to successfully help you do that, we’ve released a new format – Mosaic.

Designed to create an immersive user experience, the Mosaic ad format merges video and image content with an interactive product slider and the address of your nearest store. It’s the perfect format to help you raise awareness of multiple products within a specific collection, or to showcase one high-value product from several angles and with more detail.

Mosaic goes above and beyond to offer shoppers a new level of product information to drive traffic to your stores. By combining distinct content tiles with our Dynamic Creative Optimization (DCO) feature, Mosaic helps shoppers explore your products and identify your closest store location. If shoppers want to go ahead and see the product in-store, they can click on your call-to-action to be redirected to a store locator landing page.

To make sure your ad fits your needs, you can make use of Mosaic’s interchangeable ad formats and choose to have it display either as:

- an interstitial – an interactive, full screen ad that will appear on your shoppers’ screens at the most convenient time during their browsing journey (right);

- or an MPU – a square in-feed ad which integrates seamlessly into the mobile user’s activity, just like a native content experience (left).

Mosaic’s innovative way of showcasing your products keeps your brand top of mind, offers shoppers the immersive brand experience they want, all while helping you drive footfall to your stores. And with the Holiday season fast approaching, that’s never been more important.

To learn more about Mosaic, watch this short video.


mobile advertising