Ruptly inks CCTV+ deal to boost China business news coverage

Ruptly, the award-winning international news and multimedia agency, has signed an agreement with CCTV Video News Agency (CCTV+) giving its global clients access to the latest business news from across China

Under the new deal, Ruptly clients will be able to access and download content from the recently launched CCTV+ China Business Video, which covers the most important economics and business news stories from across China and the rest of Asia.

“We have over 1700 clients in 120 countries, so we are very excited to be able to offer our international customers access to outstanding business news and video content under this agreement with CCTV+,’ says Matt Tabaccos, chief commercial officer at Ruptly. ‘Due to the pandemic and continued fragmentation of the media, it’s more important than ever to strengthen cooperation. Agreements such as this diversify our offer to clients and help to improve mutual understanding.”

CCTV+ has focused on Chinese news since it was founded in 2010. Its China Business Video product, which Ruptly clients can now access via the ruptly.tv platform, provides the latest news stories from China on the economy, business and finance – along with expert insight and analysis.

Teng Yunping, President of CCTV+, said, “We expect to extend our productive collaboration on content sharing with Ruptly on a broader open-up stage. Thus launching “China Business Video” allows global media counterparts to have access to a variety of high-quality Chinese business content, which vividly depict the new achievements of economic growth and social development in China.”

CCTV+ publishes around 110 news stories and 180 scripts in seven languages every day. China Business Video will publish thousands of videos every year, offering insights into the latest stories from China – the world’s largest goods exporter, second-largest economy and a major force in the global marketplace.