Why B2B companies should invest in SEO if they want leads.
10 June 2019 10:11am
Generating leads is something every B2B business strives for. It's the way to get new business in after all. For those looking for quick and immediate results, they may be tempted to ignore a long-term SEO strategy in favour of PPC or something more traditional such as a direct mail.
However, a study by Hubspot asked B2B companies which sources their leads come from. The study found that the three best lead sources for B2B companies were all forms of digital marketing, with SEO coming out on top at 14%.
We look at why the best lead source for B2B companies is still SEO.