This promoted content is produced by a publishing partner of Open Mic. A paid-for membership product for partners of The Drum to self-publish their news, opinions and insights on thedrum.com - Find out more
How to use heat maps to increase CRO.
7 October 2019 9:36am
Heat maps can be useful tools in monitoring and understanding your customers' behaviour; basically helpful in taking the guesswork out of how people use your website.
There are various types of heat maps that can be used, depending on what you're looking to find out.
Take a look at how we use heat mapping to drive CRO.