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How can businesses adapt to the rise of the renting economy?
7 January 2020 15:10pm
Consumer behaviour has long dictated how brands operate and the latest big shift in consumer behaviour is the rise of the renting economy.
Offering freedom, flexibility and a sustainable way of living, subscription services are becoming more and more attractive consumers, especially millennials.
But brands shouldn't be scared of this change, in fact, they should be excited by the possibilities it brings.