Digital advertising is constantly evolving and improving its methods
And the latest shift has been towards automation and AI. In fact, 51% of marketers are already using AI, and around a quarter more are planning to do so within two years.
Efficient, cost-saving, and great for customer experience, automation and AI in digital advertising offers a range of benefits for marketers.
If you're yet to include AI and automation in your strategy, or you're unsure of where to start, we've put together a post about how effective it can be in your digital advertising.
Here's what you need to know about AI & automation in digital advertising.