Lead generation for non-UK client.
Karcher was a new company set up by an existing client, Clean Sweep, to operate in a new territory (Ireland) providing the same service. Having a great working relationship with Clean Sweep, Run2 were tasked with designing and developing the site from the ground up. The main challenge was starting with a brand new site that had no online presence or rankings.
It was important that traffic and rankings grew in line with business demand and starting from scratch ensured there was a huge task ahead of us.
With customer behaviour being very different to the UK market, we had to change our digital marketing strategy in accordance with research and results from the first few months of the campaign.
We designed and developed the site with ux in mind, ensuring the brand new website was intuitive and easy to use.
We planned out a detailed digital marketing strategy with both seo and the client’s non-UK location in mind to build an online presence and get them ranking for their target keywords.
We developed a comprehensive content marketing strategy to work in partnership with the seo.
A successful ppc campaign was also developed to help drive traffic to the website, attract users and provide quality lead generation.
We're proud to say we exceeded targets set in terms of lead generation.
444% increase in organic traffic
86% increase in organic conversion rate
30% increase in paid conversions