Increasing the online presence of an independent mortgage broker.
Run2 were approached by TaylorMade Finance to develop a stronger business brand and increase their online presence.
Additionally, as they were relying on buying leads from lead suppliers, TaylorMade were generating very few leads of their own.
An outdated website meant they required a complete rebrand which included a brand new website. Working alongside this would be a comprehensive digital marketing strategy that would drive traffic to their website and increase their lead generation.
With no search presence and very little traffic, we were starting from scratch in a competitive industry.
We created a new brand that gave them a unique look in the mortgage broker sector.
The new site was structured with seo in mind.
We planned out a comprehensive content marketing strategy with both seo and the client’s key target demographics in mind.
We devised an email marketing strategy which would speak to existing customers as well as generate new business for TaylorMade.
The TaylorMade site quickly started to establish itself locally which resulted in:
606% increase in organic search traffic
421% increase in direct search traffic
133% increase in traffic via social channels