Increasing revenue for an ecommerce client.
Custom Cookie Co approached Run2 to undertake a full digital marketing strategy, including seo, ppc and social media. One of the main issues they had was a high spend on ppc with a very low return.
Overall they wanted to increase their conversion rate; ensuring the people visiting their site left as customers.
We designed a new website that reflected the fun and quirky nature of the brand.
The new site was designed and developed with cro and ux in mind. The aim was to get users browsing more pages, spending longer on the site and buying more products.
We implemented a strong digital marketing strategy that included seo, pcc and social, establishing the company as the number one website for premium, personalised cookies and edible corporate gifts.
Crucially we overhauled the ppc, creating a campaign that reduced ppc spend whilst maximising paid conversions.
In the world of ecommerce it's all about increasing roi, which we did:
89% increase in conversion rate
299% increase in revenue
113% increase in average order value