How we massively increased turnover at Revolution Bars
Renowned for their technology-driven approach, we were asked to implement a digital marketing strategy that reflected Revolution’s core values and connected with their female-dominated audience.
We quickly understood that Revolution was a brand that deserved to be at the forefront of people’s minds; they required an approach to match this attitude, both on a local and national level.
Whether it’s one of their famous Cocktail Masterclass or showcasing their latest Christmas party menu, providing online visibility and increasing conversions would be a crucial factor to the brand’s continued growth.
With each of the company’s bars offering their online users a choice of ten different packages to select from, it became clear that a highly sophisticated tracking system was needed to monitor progress at a granular level.
- With the optimisation of individual bar pages, we quickly became instrumental in how the brand communicated with their users at a local level
- To help capitalise on the growing success of the birthday, Christmas and Cocktail Masterclass packages being offered, every bar was supported with an individual location page for each of these services
- Comprehensive Google Analytics tracking monitored progress down to the smallest of details
- We provided their most successful Christmas campaign to-date, with a dynamic content marketing strategy that increased the profile of the brand, spoke to their audience and influenced conversions
- An array of Pay Per Click marketing strategies were also integrated into the wider digital approach to help drive relevant traffic towards specifically designed landing pages
- The various and extensive A/B split testing methods that were integrated into the central core of the user journey have had a real impact on conversion rates