Boosting the online presence of an independent IT company.
Prism approached Run2 as they were struggling to be found organically. Prism wanted to dominate local rankings, boost their online presence and generate quality leads. They basically needed a complete overhaul of their entire digital strategy.
Thorough keyword research allowed us to optimise the site accordingly.
We created a content marketing plan to help improve and broaden rankings.
We created new pages for search purposes, filling them with quality on-site content that would help them rank. This was also supported with regular blogs.
We improved the back-link profile of the site by ensuring that the content was pushed to relevant areas.
We created a geo targeted ppc campaign, which included designing and improving landing pages.
25% increase in organic traffic
42% increase in online enquiries
57% increase in ppc conversion rate