Run2 Digital

We specialise in three things: driving traffic, increasing conversion, and creating online experiences which grow your business.

Manchester, United Kingdom
Founded: 2010
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Skills

Online/Digital
Web Design
Branding/Identity
Design
Graphic Design
Digital/Web
Social Media
Advertising & Media
Digital Marketing
SEO
Clients
Karcher
Carole Nash
Wishing Moon
Clarke Bell
Revolution Vodka Bars
TaylorMade
Augusta
Roofing Consultants Group
IEC Abroad
New College Group

and 5 more

Sector Experience

Business to Business
Charity
Education
Financial
Food & Drink
IT
Media
Professional Services
Retail
Travel
Less

52% increase in business through ppc in just six months

The challenge

Liquid Expat approached Run2 to get their ppc back on track after suffering two years of poor results. We were asked to review the account, overhaul the strategy and ultimately, get the leads back on track; making ppc commercially viable again.

The solution

First we ran an in-depth analysis of the ppc account to identify any errors and areas of improvement, looking at keyword targeting, audience targeting, account structure, bidding strategies and ad text.

We found that the audience and keyword targeting wasn’t relevant to the business and it was actually bringing in poor quality leads. Additionally, the account structure was inconsistent and there was no real bidding strategy implemented.

We implemented a full ppc strategy and structure overhaul and completely re-designed the landing pages and to change the themes and messaging of the content.

The results

In just six months we have managed to get some phenomenal results:

Increase in ppc conversion rate from 6.04% to 13.52%

Cost per lead was reduced by over 20%

Business increased by 52%

Tags

PPC
PPC Agency
PPC Campaigns

Clients

Liquid Expat