52% increase in business through ppc in just six months
Liquid Expat approached Run2 to get their ppc back on track after suffering two years of poor results. We were asked to review the account, overhaul the strategy and ultimately, get the leads back on track; making ppc commercially viable again.
First we ran an in-depth analysis of the ppc account to identify any errors and areas of improvement, looking at keyword targeting, audience targeting, account structure, bidding strategies and ad text.
We found that the audience and keyword targeting wasn’t relevant to the business and it was actually bringing in poor quality leads. Additionally, the account structure was inconsistent and there was no real bidding strategy implemented.
We implemented a full ppc strategy and structure overhaul and completely re-designed the landing pages and to change the themes and messaging of the content.
In just six months we have managed to get some phenomenal results:
Increase in ppc conversion rate from 6.04% to 13.52%
Cost per lead was reduced by over 20%
Business increased by 52%