Should I stop marketing during coronavirus?

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During a global pandemic where customer needs and business operations are changing, many marketing managers and business owners are probably wondering whether they should stop all marketing efforts

The thinking is that when times are tumultuous any money you can save is a bonus. And of course, the first thing to always go is the marketing budget.

But, that's probably not the most sensible approach to take. Rather than stopping all marketing spend, we've written a quick outline where we give advice on prioritising marketing spend during coronavirus.