Increased brand exposure and conversions for a new investment company.

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THE CHALLENGE

THE CHALLENGE

Octopus Choice were relatively new to the investment scene and it was our job to maximise brand exposure with a view to increase conversions.

THE SOLUTION

First, we crafted a creative text based campaign to capture the attention of the Octopus Choice audience. The campaign was fun, cheeky and really positioned Octopus Choice as an alternative option within the marketplace.

We then combined a refined social strategy with PPC to target just the right users. We filtered out irrelevant audiences; experimented with creative and ad text; and used a range of analytical tools to track and report on performance.

THE RESULTS

46% increase in investments
153% increase in site traffic
33% increase in the number of sign ups

View the full Octopus Choice case study.