RTB House

RTB House is a global company that provides state-of-the-art marketing technologies for top brands worldwide.

Warsaw, Poland
Founded: 2012
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Increasing sales volume in 6 APAC markets

by Kaja Pryczkowska

The Client

ZALORA is Asia’s online fashion destination. Founded in 2012 by Rocket Internet, the company has presence in Singapore, Indonesia, Malaysia & Brunei, the Philippines, Hong Kong, Taiwan, Thailand and Vietnam offering an extensive collection of top international and local brands, as well as apparel, shoes, accessories, and beauty categories for men and women.

The Challenge

Personalization is a huge part of customer experience. Today’s consumer expects the ads shown to them online to be relevant to what they are currently interested in, as well as pertinent to their personal taste and style. Thus, ZALORA was looking for a retargeting provider that would be able to run large and highly effective personalized retargeting campaigns in different APAC markets, in a performance-based model.

The Solution

RTB House launched separate campaigns for new customer acquisition and for existing users, covering 6 countries in APAC - Singapore, Malaysia, Indonesia, the Philippines, Taiwan and Hong Kong. Due to their solid effectiveness, RTB House was able to launch those campaigns in 2 additional markets, Thailand and Vietnam, belonging to Central Group, Thailand’s largest retail conglomerate.

The Results

With the help of RTB House’s advanced retargeting technology, users who shop on ZALORA are served exclusive personalized adverts and offers based on their unique fashion and shopping interests.

  • More than 0.5M sessions delivered every month
  • Conversion value increased by over 30% (Compound Monthly Growth Rate)
  • 498% ROAS from combined retargeting activities across all markets.

With RTB House’s technology, advanced solutions, and performance-based payment model, we can run more efficient and goal-oriented campaigns which will help improve our engagement with consumers.

~Tito Costa, Chief Marketing Officer at ZALORA

Tags

deep learning
Digital Advertising
Retargeting
Online Marketing

Clients

Zalora