RTB House

RTB House is a global company that provides state-of-the-art marketing technologies for top brands worldwide.

Warsaw, Poland
Founded: 2012
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Deep Learning secures a 200% uplift in revenue for Miinto

by Kaja Pryczkowska

Miinto is one of Europe’s largest e-commerce fashion platforms with more than 5,000 brands. Founded in 2009, Miinto is going through a period of intense international expansion and currently has a presence in 13 countries including Denmark, Norway, Sweden, Poland, and the United Kingdom.

Focusing on providing its customers with the broadest and finest assortment of clothing and accessories from international fashion brands, Miinto reached out to RTB house in order to scale up their operation in regards to display remarketing advertising.

RTB House can even deliver strong results in a competitive industry such as high-end fashion, in a cost-efficient way, and guarantee our business goals with last-click Google Analytics attribution.

~William Sillemann, Head of Digital Marketing, Emerging Markets at Miinto

THE CHALLENGE

Miinto was looking for a strong partner to take the display remarketing advertising to the next level. A partner that could deliver strong results in a competitive industry such as high-end fashion in a cost-efficient way and guarantee the business goals with last-click Google Analytics attribution.

"We have been using another retargeting provider for many years and we saw a stagnation in our retargeting performance even though sessions and the rest of the market was growing at rocket speed" says William Sillemann, Head of Digital Marketing, Emerging Markets at Miinto.

With this in mind, RTB House was charged with scaling performance whilst keeping profitability front of mind.

OUR SOLUTION

RTB House created a retargeting campaign using Deep Learning Technology which can navigate through huge amounts of data in order to find and target users who did not yet convert browsing to sales. Using banner ads for the retargeting campaign RTB House would be able to manage the return on advertising spend (ROAS) in an effective, time efficient manner.

RTB House implemented the campaign in Sweden, Norway, Denmark, and the Netherlands with ROAS (return on advertising spend) as a top KPI.

I would definitely recommend RTB House to any serious and ambitious e-commerce business looking for an external display to scale their remarking efforts in a profitable way.

~William Sillemann, Head of Digital Marketing, Emerging Markets at Miinto

Tags

deep learning
ecommerce
Digital Advertising

Clients

Miinto