Hunter Adams website redesign
Hunter Adams is an HR consultancy and support firm, who experienced a
marked increase in traffic and new business after we first created their
website in 2017. So, when the firm wanted to provide an even better user
experience – and attract even more clients – they told us we were
the natural choice.
At the core of our redesign was a streamlined structure that directed
visitors to tailored content more quickly, and provided clear ‘jumping off’
points to discuss services online or by phone. As well as developing a
more intuitive visitor journey, we introduced vibrant colours and striking
imagery that better reflected the firm’s brand personality. Content was
edited and redrafted into more impactful, ‘bite-sized’ chunks, while the use
of video brings case studies to life.
Advertising vacancies remains an important function of the site, so the
area has been improved - with better navigation and clear calls to action.
The result is a more dynamic website that achieves its aims of reaching
more people, ensuring a better user experience, supporting two-way
conversations and increasing conversion rates overall.