Applying for further education can be daunting and confusing at the best of times for young people
We employed bold, straightforward messages (Get In, Clearing, Decide) and used a 3D illustrative style and bright colours from the Pearson palette to create verbal and visual standout on screen and print.
The results were impressive. “The final product was a bold and bright campaign which really grabbed attention - for us this was key in cutting through the noise during clearing,” said Pearson College’s Senior Product Marketing Manager, Sam Mace. “Working with RRD was a great experience. They weren’t afraid to push the boundaries and challenge us, and came up with a wide variety of concepts and retailed rationales.”