Brand implementation and marketing communications

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RRD Creative’s global network of creative specialists is helping Aviva interpret, develop and deliver their brand across a range of printed and online communications

Aviva has a strong, recognisable brand and a reputation for communicating effectively with customers. However, a lack of internal resource, expertise and brand guardianship previously led to a fragmented approach to communications that was at times inefficient and slow to market.

At the core of our service are onsite teams – our designers, writers and brand guardians create a seamless extension to Aviva’s marketing operations and provide the gateway to all our services. For example, Aviva has access to our flexible, scalable international creative network, which works across time-zones to manage creative interpretation, artwork, transcreation, print and fulfilment.

For specific creative projects, our award-winning design studios combine insight and experience to create exciting creative solutions that help Aviva engage more effectively with customers, brokers and internal audiences. Together, and in partnership with Aviva’s strategic agencies, we’re supporting digital first, reducing costs, increasing speed to market and helping Aviva focus on what they do best.