RRDCreative

A strategic brand and communications agency.

London, United Kingdom
Founded: 2010
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Skills

Online/Digital
Web Design
Branding/Identity
Design
Graphic Design
Digital/Web
Digital Marketing

Sector Experience

Business to Business
Education
Financial
Food & Drink
Professional Services
Retail
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Brand identity and packaging

Rothes Brewery choose to stay well clear of current craft beer trends, but they still face a familiar challenge – to build their business and raise awareness of their brand in an increasingly competitive industry. As a fundamental part of that process, the brewery owners turned to RRD Creative to help them create a new brand identity and suite of graphic tools to transform their packaging across the range.

Our first step was to understand what made the brewery distinctive. They are passionate about traditional brewing and create unique bottle-conditioned real ales, but also recognise they must appeal to modern beer drinkers.

In response, we used examples of that tradition and combined it with subtle local references to create a simple and recognisable brand. Rothes Castle features prominently, while illustrations from the surrounding landscape, local farms and folklore – applied with a splash of bold colour – give each beer (The Seafield Estate, Conrock Farm, The Dounie and Ben Aigen) a distinctive but cohesive look.

Tags

Branding & Packaging
Design
Logo and brand identity
Packaging Design

Clients

Rothes Brewery