Pearson Business School is one of many higher education establishments seeking new business and meaningful partnerships with industry
RRD Creative was commissioned to develop a new, business-facing visual language that would be readily identifiable as Pearson Business School and reflective of its values and ambitions. At the core of the project was a set of B2B brand guidelines highlighting important design principles: striking portrait photography that showcased confident and able Pearson graduates, bold graphics and iconography, and a series of strong messages that articulated the benefits of hiring graduates from Pearson Business School.
“RRD Creative have been instrumental in helping us achieve a high impact and identifiable new design,” said Manny Dapaah, from the school’s Brand and Strategic Projects team. “Clean layout, repeatable features and a clear photography style has resulted in a blueprint design that is easily applied to our key collateral.”