Ellesse: On Point by RPM
On Point is where tennis meets street style.
Ellesse's new OOH campaign from creative agency RPM is designed to showcase tennis in a more disruptive, modern style to put Ellesse on the radar of a more urban lifestyle audience alongside its Wimbledon fan-base.
The creative, which will run across a number of digital and static locations in London, Birmingham and Manchester, features Ellesse brand ambassadors Johanna Konta and Alfie Hewett in a series of urban environments that dial up the duality of the brand.
Within the campaign, Konta and Hewett wear a number of outfits from the Italian apparel brand that will be worn at Roland-Garros and Wimbledon, as well as a number of items from the iconic brand’s new Autumn/Winter and Spring/Summer casualwear ranges. The OOH elements support a series of social ads on Ellesse’s Instagram.