Tempur & The Champion's Return
Rooster's consumer & lifestyle division was approached this spring by Tempur, the luxury mattress company built from NASA technology, to assert it’s superiority and help consumers understand the genuine difference that its products deliver, through integrated PR, social and experiential campaigns.
With the sponsorship of all-time tennis legend Serena Williams as our hook, we created a simple mechanic to drive awareness of the brand’s association with Serena and give the public a chance to experience the benefits of Tempur’s products.
With hundreds of tennis fans camping out, we sent forth a team to serve up the treat of a travel pillow in return for a little bit of social media love, backed up by a simple competition, asking fans to tell us how they were enjoying Wimbledon for the chance to win a mattress.
The result was truly a case of #GameSetNaps, as not only was our team mobbed by tennis-fans - with word spreading to the point that even the event officials were being asked to guide campers towards our team - but the activation proved one of the biggest social successes of 2018 for Tempur, reaching nearly a million people online, boosting the Tempur following, and reminding consumers of the brand’s champion status.