Rooster PR

Rooster is a cutting edge independent PR & digital communications agency.

London, United Kingdom
Founded: 1999
Staff: 20
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Skills
Public Relations
Social Media
B2B Public Relations
Consumer Public Relations
Global Communications
Brand Communications
Digital & Social
Integrated Communications
Corporate Public Relations
Travel Public Relations

and 2 more

Clients
St Pete/Clearwater
Atmosphere Hotels & Resorts
Foreign Airlines Association
Rickshaw Travel
Contura
Ecoffee Cup
StudentUniverse
China Southern Airlines
ECA International
Cyprus Tourism Organisation

and 16 more

Sector Experience

Lifestyle
Consumer goods
Aviation
Brands
Travel & Tourism
Travel & Hospitality
Startups
Hotels & Leisure
Airlines
Business to Business
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Tempur & The Champion's Return

Rooster's consumer & lifestyle division was approached this spring by Tempur, the luxury mattress company built from NASA technology, to assert it’s superiority and help consumers understand the genuine difference that its products deliver, through integrated PR, social and experiential campaigns.

With the sponsorship of all-time tennis legend Serena Williams as our hook, we created a simple mechanic to drive awareness of the brand’s association with Serena and give the public a chance to experience the benefits of Tempur’s products.

What better moment to combine talk of tennis champions and help people get a better night’s sleep than at the world’s most orderly night under canvas; The Wimbledon Queue (#TheQueue).

With hundreds of tennis fans camping out, we sent forth a team to serve up the treat of a travel pillow in return for a little bit of social media love, backed up by a simple competition, asking fans to tell us how they were enjoying Wimbledon for the chance to win a mattress.

The result was truly a case of #GameSetNaps, as not only was our team mobbed by tennis-fans - with word spreading to the point that even the event officials were being asked to guide campers towards our team - but the activation proved one of the biggest social successes of 2018 for Tempur, reaching nearly a million people online, boosting the Tempur following, and reminding consumers of the brand’s champion status.

Tags

Experiential Marketing
Consumer Activation
PR
Consumer PR
Social campaign
Social media campaign