Rooster PR

Rooster is a cutting edge independent PR & digital communications agency.

London, United Kingdom
Founded: 1999
Staff: 20
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Skills
Public Relations
Social Media
B2B Public Relations
Consumer Public Relations
Global Communications
Brand Communications
Digital & Social
Integrated Communications
Corporate Public Relations
Travel Public Relations

and 2 more

Clients
St Pete/Clearwater
Atmosphere Hotels & Resorts
Foreign Airlines Association
Rickshaw Travel
Contura
Ecoffee Cup
StudentUniverse
China Southern Airlines
ECA International
Cyprus Tourism Organisation

and 16 more

Sector Experience

Lifestyle
Consumer goods
Aviation
Brands
Travel & Tourism
Travel & Hospitality
Startups
Hotels & Leisure
Airlines
Business to Business
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Launching the Gift of Flight

Hot on the heels of a stellar Christmas campaign for Hotelgift (see here), Rooster was thrilled to be appointed by sister brand, Flightgiftcard, with work kicking off in February 2018.

Tasked with launching the world’s only cross-airline gift card, our brief was threefold: (1) generate widespread media coverage, (2) drive website traffic and (3) boost sales.

Knowing how much Brits love to travel, but hate the associated hassle – think trawling for cheap flights and blowing the holiday budget in the airport – we set about researching and crafting Flightgiftcard stories based on unusual flight hacks and top tips for making travellers’ journeys smoother.

These hit the spot with our media contacts, leading to cracking hits in Express.co.uk; The Sun on Sunday; Thesun.co.uk; Thesun.ie and The Times. Crucially, each piece included a link to Flightgiftcard.com, helping to drive consumers to the site and boosting SEO.

The team also set about targeting select journalists to trial the service through preloaded gift cards, garnering glowing reviews in The Daily Star on Sunday; OK! Magazine and blogger Vicky Flip Flop. Watch this space for further articles with MailOnline; The Sun/Thesun.co.uk; Metro.co.uk and New! Magazine all in the pipeline.

Not forgetting the gifting market, placements were secured in both Stylist’s Emerald Street and Sunday Times Travel Magazine with Flightgiftcard positioned as the ideal present for travel lovers.

Rooster’s launch (and ongoing work) has helped maintain business growth of +10% month on month, and established the UK as Flightgiftcard’s number one market with +35% of sales globally.

Tags

PR
PR Campaign
PR Strategy
Press Office
Media Relations
Influencer PR
Travel PR
Consumer PR
Product PR

Clients

Flightgiftcard