Rooster PR

Rooster is a cutting edge independent PR & digital communications agency.

London, United Kingdom
Founded: 1999
Staff: 20
Public Relations
Social Media
B2B Public Relations
Consumer Public Relations
Global Communications
Brand Communications
Digital & Social
Integrated Communications
Corporate Public Relations
Travel Public Relations

and 2 more

WOW air
St Pete/Clearwater
Atmosphere Hotels & Resorts
Foreign Airlines Association
Rickshaw Travel
Ecoffee Cup
China Southern Airlines

and 20 more

Sector Experience

Consumer goods
Travel & Tourism
Travel & Hospitality
Hotels & Leisure
Business to Business

Hotelgift: On the 6th Week Before Christmas

We love ideas that are so simple that you kick yourself for not having thought of them yourself. Hotelgift is one of those ideas – prepaid gift cards that can be redeemed at hundreds of thousands of hotels so you can give the gift of travel without having to go to the length of choosing and booking a room for your loved one.

Rooster's brief was to launch Hotelgift in the UK and promote it as the best new Christmas gifting option. The catch was that we only had six weeks from appointment to the big day!

As any consumer brand knows, the Christmas market is crowded and competition to get into coveted gift guide pages is fierce, especially when many began the race for recognition back in July.

But that was no reason not to deliver. With a combination of media and influencer relations and lots of old-school hustle, we introduced the Hotelgift concept to the UK travel and consumer media securing nine pieces of national coverage in the process.

Every new brand wants an impressive banner of media endorsements, and this is exactly what we gave Hotelgift, with coverage across, The Sun (print & online), Daily Express, The i, The Scottish Sun (print & online), Sunday People and Pommie Travels, with a combined reach of 5,222,266.

“Rooster delivered impressive results, fast. Rooster’s expertise, network and ambition is helping us make waves in the UK media.”Loes Daniels, Founder & CEO, Hotelgift


Consumer PR
Media Relations
Influencer Marketing
christmas campaign
Influencer PR