Rooster PR

Rooster is a cutting edge independent PR & digital communications agency.

London, United Kingdom
Founded: 1999
Staff: 20
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Skills
Public Relations
Social Media
B2B Public Relations
Consumer Public Relations
Global Communications
Brand Communications
Digital & Social
Integrated Communications
Corporate Public Relations
Travel Public Relations

and 2 more

Clients
St Pete/Clearwater
Atmosphere Hotels & Resorts
Foreign Airlines Association
Rickshaw Travel
Contura
Ecoffee Cup
StudentUniverse
China Southern Airlines
ECA International
Cyprus Tourism Organisation

and 16 more

Sector Experience

Lifestyle
Consumer goods
Aviation
Brands
Travel & Tourism
Travel & Hospitality
Startups
Hotels & Leisure
Airlines
Business to Business
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Healthy Homes with Ecoair

When Rooster’s Consumer & Lifestyle Team was approached in June 2017 by Ecoair, a leading manufacturer of dehumidifiers and air treatment products, our response was not, well, overly enthusiastic. “PR for dehumidifiers? Really…?!”

But, we relish a challenge and following a pretty intensive product immersion & testing process, we quickly identified that the stories and media-worthy hooks weren’t in the products themselves, but in the multitude of damp and health issues that they solve.

Tasked to drive brand awareness and boost sales, Rooster set about combining creative and issues-based storytelling with core product PR, unveiling new ranges and securing positive media reviews.

The team quickly established Ecoair as a consumer voice for healthy homes in the winter months by crafting advice pieces and headline-grabbing stories based on research to uncover how little Brits know about damp in their homes, the risks this poses, and the need for air treatment products to protect the health of the whole household.

And the results? Well, not only did we deliver a deluge of coverage, but the team hit their total annual KPIs in a little over 6 months. Essentially, Rooster made a dry product (excuse the pun) topical and interesting.

Our 12 month campaign delivered over 60 pieces of on-message coverage across national (Sunday Times, sundaytimes.co.uk, Daily Express, express.co.uk x 3 – here, here and here, Metro.co.uk), regional (Yorkshire Post, yorkshirepost.co.ukBelfast Telegraph, Bristolpropertylive.co.uk), broadcast (BBC Lancashire, BBC Tees, Eagle Radio, Patient Talk), lifestyle (BT.com, Sloan!), homes & interiors titles (Your Home, realhomes.co.uk, idealhome.co.uk x 2 – here and here, housebeautiful.co.uk), and blogs (mumstheword.me).

Tags

PR
PR Strategy
PR Campaign
Media Relations
Press Office
Influencer PR

Clients

EcoAir