Delivering for dealchecker
Rooster was tasked by dealchecker to take on some of the world’s biggest travel deals and comparison websites by making waves in the media to deliver exposure, fame and some valuable cost-of-acquisition-reducing backlinks.
With limited previous media engagement, our PR strategy seized on a void left by the big-money comparison giants by delivering a drip-feed of tailored content, late deals and seasonal trend stories.
Within just a few months, we helped dealchecker become a reputable source of travel news, expertise and data, featuring in some of the most influential media outlets in the industry.
Our phased approach saw press mentions grow from round-up inclusions to dedicated articles, culminating in widespread coverage as a result of news-jacking opportunities, the utilisation of client search data, and even giving expert analysis on a viral social media debate over which passenger can lay claim to airplane armrests.
Whilst our first ambition was to lay all of the core foundations for great travel PR, our stories have since taken dealchecker into the lifestyle media: Cosmopolitan.co.uk, MSN.com, Yahoo.co.uk, Mirror.co.uk and many more.
Not only have we quadrupled our initial coverage volume KPIs – 175 hits in just eight months – we scored an average domain authority of 70 and 95% of coverage includes links or a call-to-action. We’ve delivered in both quality and quantity, soaring above initial expectations.
dealchecker was so pleased, they said: “Oh this is such great news! It’s fantastic to see it featured in so many places. Thank you for bringing this opportunity to us!”
Their Head of SEO added: “These articles are brilliant! All feature on sites that are so well known, with brilliant user metrics. Great work.”