RocketMill

RocketMill is an independent full-service digital marketing agency that puts people first. People first is our business model and our marketing approach. It unites our agency and has won us awards.

Brighton, United Kingdom
Founded: 2009
Staff: 63
More
Skills
Online/Digital
Design
Social Media
Conversion Rate Optimisation
Advertising & Media
Content Marketing
PPC
Digital Marketing
SEO
Display

and 5 more

Clients
Hitachi
Gatwick Aiport
Bauer Media
apetito
reed.co.uk
BOC
OneFamily
Kimberly-Clark
National Geographic
EVE Mattresses

and 15 more

Sector Experience
Business to Business
Financial
Media
Travel
+150 years digital experience collectively
Automotive
Charity
Construction
Cosmetic / Beauty
FMCG

and 11 more

Less

How we attained 411% Amazon revenue increase for Huggies® Baby Wipes

The Brief:

The wipes category is an especially competitive one on Amazon, as the platform is saturated with a range of established competitors, as well as up and coming brands.

Kimberly-Clark, one of the world’s largest manufacturers of personal care products, had one main Amazon Advertising campaign promoting Huggies® Baby Wipes which was running at a high Advertising Cost of Spend (ACOS).

We were therefore briefed to:

Manage the Huggies® account on Amazon

Increase sales of Huggies® Baby Wipes on Amazon at a lower ACOS

The Approach:

RocketMill’s media team began by reviewing the existing Amazon Advertising account in order to analyse the high and low performing attributes. Using these insights, we could begin to design and restructure the account.

Unlike traditional search platforms, Amazon calls for a unique approach with an overlying strategy and fully built campaigns to maximise its potential. We therefore segmented the account into brand and non-brand campaigns, focusing on Sponsored Product and Sponsored Brand campaigns.

Once baseline performance of the account was established, we could begin adding unique keywords and utilising Amazon’s different campaign types to maximise our presence across the different placements Amazon Advertising has to offer.

The Results:

Having commenced managing the Huggies® Amazon Advertising account at the start of quarter two, we saw a dramatic and immediate uplift in results from quarter one as shown below:

578% increase in revenue

54% decrease in spend

93% decrease in ACOS

RocketMill’s restructure of the Huggies® Amazon account produced equally impressive year on year results:

411% increase in revenue YoY

7% reduction in costs

82% decrease in ACOS

When an account is set up on Amazon, it can often be left to run with little further action. However, our results for Huggies® demonstrate how a more tailored, more strategic approach can offer significant rewards.

In the future we will be looking to develop this approach, branching out and focusing on growing market share even further for Huggies® on Amazon.

Tags

Amazon
Amazon Web Services
Paid media
Advertising & Media

Clients

Kimberly-Clark