ROAST expands specialist leadership with Warren Zanin hire

Warren Zanin joins performance agency ROAST, part of independent digital network TIPi Group, to bolster ROAST’s Analytics team as a market leading data department

As Head of Analytics, Zanin’s focus will be on leveraging data to provide insights into channel interplay and incrementality to drive growth for clients.

Moving from DentsuX, where he was UK Data and Operations Director, Zanin brings 12 years of industry experience to the team. Working across Digital, Affiliate and ATL channels, Zanin has delivered global Data Analytics & Visualization projects for brands such as Pokémon, The Telegraph, Lidl, HTC and Enterprise Rent-A-Car.

Zanin explains: “I believe in leveraging data, as an objective adjudicator to hold media accountable to the tasks our clients set for us – supporting the growth of their business, so we follow where the data leads. I am excited to work with ROAST to shape the way we use data to support our clients in understanding the specifics of how channels contribute to their overall business success.”

John Barham, Managing Director at ROAST, added: “Digital is only getting more data-heavy and more in need of the intelligent use of technology to bring both scalability and heightened functionality. We are hugely excited to be bringing Zanin’s experience and expertise in these areas into the senior ROAST team.”

ROAST works with clients across all sectors including GoCompare, Experian and RICS. ROAST is one of four agencies that make up specialist digital network TIPi Group. The independent group also houses Voice Specialist agency Rabbit & Pork, Website Design & Development arm Kitty and digital consultancy The Market.