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Mediworld appoints ROAST as their first ever SEO agency

by Jessica Hollingbery

October 28, 2020

Following the recent launch of their new fully responsive ecommerce site built by TIPi Group’s design and development agency Kitty; medical equipment, and homecare supplier, Mediworld, on-boarded performance marketing arm ROAST to maximise SEO efforts.

Mediworld needed a technical SEO strategy that would help them to amplify, grow and seize the growing opportunities online, to increase sales and solidify their position as leaders in the providers of PPE to the public.

Having previously relied on partnerships with various medical bodies, companies and hospitals, the recent pandemic brought desire and opportunity for Mediworld to speak directly to the consumer and provide them with the products and equipment they need to practise good behaviour in regards to health and sanitising.

Shehzad Khan, Director at Mediworld Limited, explains: “Beyond our traditional relationships and partnerships with professional bodies, we’re keen to become as visible as possible amongst the general public to provide them with access to the protective equipment they need during this time.

ROAST’s performance focus is key for us to amplify our B2B and B2C capabilities and to maximise this tangible opportunity to help given what is going on in the world at this time.”

John Barham, Managing Director at ROAST, added: “According to Google Trends, the searches for PPE spiked at a 1,250% increase above the five-year average in 2020 – this clearly demonstrates the relevance and importance of the products being provided by Mediworld at this time.

ROAST’s previous experience of working with Healthcare and ecommerce brands, combined with our performance-centric model, means we’re well positioned to help Mediworld meet their long term growth and business goals, and supporting them in their quest to providing protective equipment to the public.”

Mediworld’s new site went live in July and can be found here.

ROAST is one of four agencies that make up specialist digital network, TIPi Group. The independent group also houses Voice Specialist agency Rabbit & Pork, Website Design & Development arm Kitty and digital consultancy The Market.


Technical SEO