ROAST

ROAST uses data science to investigate, interrogate & innovate. ROAST is part of TIPi Group, a network of specialist digital agencies.

London, United Kingdom
Founded: 2015
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Skills
Content Marketing
PPC
Digital Marketing
SEO
Paid Media
Technical SEO
Training
Amazon Marketing
Paid Social
CRM

and 6 more

Clients
Hastings Direct
Experian
Camelot
Unibet
Next Base
InsureAndGo
Rightmove
Refinitiv
The Stars Group
Real Techniques

and 5 more

Sector Experience
Automotive
Charity
Education
Electronics
Entertainment
Food & Drink
Healthcare
Media
Property
Public Sector

and 10 more

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Using Amazon Advertising sponsored products and sponsored brand ads to help increase ROI by 51%

Paris Presents (owner of multiple beauty brands such as Real Techniques, EcoTools and Freemans Beauty) appointed ROAST in late 2017 to help accelerate their advertising campaigns on Amazon. Since then, ROAST has endeavoured to maximise sales to support digital business growth, taking activity to the next level in Q4 2019.

By prioritising ROI during the 2019 Q4 seasonal promotion period, Real Techniques was able to take full advantage of the increased demand for beauty products around Black Friday and in the run up to Christmas.

ROAST recognise several factors to successfully launch promotional products on Amazon. Much like for PPC accounts, having the correct campaign structure and bidding strategies for activity is crucial for driving efficient growth during key sale periods throughout the year.

Tasked with maximising efficiency and ROI, ROAST undertook phased testing of Sponsored ads, helping to increase visibility of key product promotions during tentpole days.

By introducing this approach at the beginning of September, teams were able to put in place optimal strategies and structures to help drive sales during Black Friday and successfully ladder up for the peak gifting season to come.

Results:

51% in ROI

3 x higher than Amazon benchmark

Tags

Amazon Marketing

Clients

Real Techniques