ROAST

ROAST is a fiercely independent online performance agency. We do smart, informed digital, focused on delivering Return On Ad Spend for our clients. ROAST is part of TIPi Group, a network of specialist digital agencies.

London, United Kingdom
Founded: 2015
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Skills
Content Marketing
PPC
Digital Marketing
Campaign Planning
SEO
Intergrated Campaigns
Marketing Strategy
Paid Media
Content Creation/Management/Promotion
attribution

and 8 more

Clients
Hastings Direct
Experian
Camelot
Unibet
HCA Healthcare
Next Base
Summerill & Bishop
InsureAndGo
Rightmove
Virgin Media Business

and 9 more

Sector Experience
Automotive
Charity
Education
Electronics
Entertainment
Food & Drink
Healthcare
Media
Property
Public Sector

and 10 more

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Real Techniques: Driving Retail Results with Amazon Advertising

The Client

Real Techniques are an international beauty retailer, founded by professional makeup artists Sam and Nic Chapham

Challenge

Real Techniques (part of Paris Presents) came to TIPi Group in late 2017 to help them accelerate their Amazon marketing, their own initial efforts having shown excellent potential. Our expertise with retail ad the Amazon marketing platform in particular was needed to help them move to the next level and turn this into a meaningful revenue stream for their business.

Innovation

As well as best in class technical deployment, TIPi recognized the key to driving efficient growth was going to be tied heavily to seasonality and key ecommerce periods throughout the year. As such budget and resource was planned around periods such as Prime Day, the Christmas run in as well as events such as Mothers Day and Valentines. This would ensure budget was weighted to when market conditions would allow for aggressive media activity but balanced with heightened conversion rates and AOV's.

Within the Amazon platform, we worked with the internal client teams to update the quality and quantity of their Amazon Brand Pages and then latterly Brand Store. This created more real estate for us to send paid traffic to (increasing scope of our media plans and targeting) as well as improving conversion once users were there. Our team also conducted a full restructure of the existing AMS account to allow more accurate bidding and creative tactics on their best-selling products and ranges.

Results

1937% increase in revenue

52% increase in ROI

Summary

Beyond this, Real Techniques outperformed their competitors in the make up category by an average of 37% during this key trading period, an excellent testament to how they have truly accelerated into Amazon ahead of their peer set.

Given the success of TIPi Group's work, in early 2019 Real Techniques expanded our remit to not just the UK but also Germany, France, Italy, and Spain.

Tags

Amazon
Beauty

Clients

Real Techniques