ROAST

ROAST is a fiercely independent online performance agency. We do smart, informed digital, focused on delivering Return On Ad Spend for our clients. ROAST is part of TIPi Group, a network of specialist digital agencies.

London, United Kingdom
Founded: 2015
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Skills
Content Marketing
PPC
Digital Marketing
Campaign Planning
SEO
Intergrated Campaigns
Marketing Strategy
Paid Media
Content Creation/Management/Promotion
attribution

and 8 more

Clients
Hastings Direct
Experian
Camelot
Unibet
HCA Healthcare
Next Base
Summerill & Bishop
InsureAndGo
Rightmove
Virgin Media Business

and 9 more

Sector Experience
Automotive
Charity
Education
Electronics
Entertainment
Food & Drink
Healthcare
Media
Property
Public Sector

and 10 more

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Delivering a multi-lingual mobile strategy across Europe

Challenge

Maria Casino’s app needed to establish its presence in an already competitive and saturated market. The clients primary aim was to deliver an efficient mobile strategy to acquire high quality users on a limited budget across five markets: UK, Norway, Denmark, Sweden and Finland.

Innovation

ROAST’s mobile strategy involved building a smart framework that would allow the testing of various platforms, partners and inventories and their differing capacities to drive efficient acquisitions. In addition, ROAST devised a digital social strategy across Facebook and Twitter where engagement and performance was known to be strong, as well as programmatically via DSPs to gain access to larger pools of inventory.

Through regular granular analysis of requested sub site and app ID placements, as well as scrutiny of user behaviour post install, ROAST was able map the seasonality of user propensity to install and deposit in addition to establishing a pool of top performing partners that could consistently deliver below the FTD goal.

Measurement and analysis was key to the project. The team focused on providing critical feedback to the client on varying creatives produced and regularly optimised the campaign using information from weekly performance reviews to improve spend efficiency.

Results

23% below cost per first time deposit target across 5 markets 1st app store ranking across Card and Casino category in Sweden 76% reduction in cost per first time deposit from Q1 to Q4

Testimonial

“We were thrilled with the ROI from the campaign that ROAST delivered. It boosted brand awareness, traffic, and most importantly, new players for Maria Casino. We needed to create something targeted and relevant to reach new audiences and grow the Maria Casino brand in the UK. ROAST surpassed our expectations and we were thrilled with the results.”

Richard Lee

Head of Mobile at Unibet

Tags

Mobile