Remerge

We help businesses unlock the potential of in-app advertising to achieve their fundamental goals: grow, boost revenue, and encourage user loyalty.

Founded: 2014
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Skills

Retargeting Advertising
User Acquisition
Creative
Marketing Analytics
retargeting

Clients

Delivery Hero
PhotoSi
Socialpoint
Gumi
hepsiburada
Playtika
AliExpress
Joom

Sector Experience

Gaming
Ecommerce
Food Delivery
Consumer goods
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Socialpoint levels up UA measurement with incrementality

Socialpoint is an acclaimed video game developer and publisher based in Barcelona. The company was founded in 2008 and specializes in free-to-play mobile and social network games for iOS, Android, Amazon, and Microsoft. As of 2021, Socialpoint boasts 6 million unique daily users and over 35 million downloads. Its most popular titles include Monster Legends, Dragon City, and Word Life.

The arrival of the App Tracking Transparency (ATT) framework and iOS 14.5 has compelled advertisers to investigate new ways of measuring the performance of their app marketing campaigns on Apple devices.

Many app marketers are beginning to move away from traditional forms of user acquisition (UA). Socialpoint, for instance, partnered with us to test our Incremental Impact product for one of its biggest titles: Dragon City.

Download the full case study here.

Tags

remerge
socialpoint
incrementality test
Marketing
gaming

Clients

Socialpoint