Remerge

We help businesses unlock the potential of in-app advertising to achieve their fundamental goals: grow, boost revenue, and encourage user loyalty.

Founded: 2014
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Skills

Retargeting Advertising
User Acquisition
Creative
Marketing Analytics
retargeting

Clients

Delivery Hero
PhotoSi
Socialpoint
Gumi
hepsiburada
Playtika
AliExpress
Joom

Sector Experience

Gaming
Ecommerce
Food Delivery
Consumer goods
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Helping PhotoSì monitor seasonality with in-app advertising

PhotoSì is the number one app in Italy for printing photos and creating photo books, calendars, paintings, and prints. In 2006, PhotoSì transformed its business model for the digital age and began selling its products to consumers through a desktop website. The company became a mobile-only service in 2017, marking the launch of Europe’s maiden photo printing app, with millions of users every day.

Apple’s tighter user privacy framework has made evaluating the performance of mobile campaigns on iOS a complicated task. App marketers are now turning to incrementality for more precise insights on the effects of their campaigns and to help them make better decisions about where and when to spend on programmatic advertising.

PhotoSì was in search of new ways to monitor campaigns during peak and low seasons for no-ID users. The photo printing app partnered with us to run incrementality tests for User Acquisition (UA).

Download the full case study here.

Tags

incrementality test
Marketing
digital marketing
user acquisition
Consumer Goods
delivery service
printing
Photography

Clients

PhotoSi