How agencies can support Quick Service Restaurants with mobile marketing

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Over the last few years, mobile marketing and how we measure performance marketing campaigns have changed drastically

Covid has reshaped how businesses interact with and advertise to consumers, and with changes to iOS privacy, brands have had a lot to get their heads around.

But what do these changes really mean for advertisers, and how can agencies support them?

We spoke with Phil Golas, the VP of Technology and Activation in Ad Operations at media agency Spark Foundry, for our Apptivate podcast. We explored the challenges facing brands entering the mobile marketing industry and how app marketing agencies can support and guide them through the entire app marketing campaign process.

Quick Service Restaurants: The interest in mobile marketing

Covid accelerated the growth of food delivery and further increases are on the horizon - this industry is expected to be worth $320 billion by 2029.

How consumers order food continues to change, and Quick Service Restaurants (QSR) must be mindful of market developments to remain competitive and relevant in the industry. Many have already adopted new tactics and experienced impressive results since the start of the pandemic. According to data from PYMNTS, 56% of restaurants offering “mobile order-ahead” options have recorded revenue increases, and 92% of top-performing restaurants allow customers to order via mobile app.

For many organizations in the Quick Service Restaurant (QSR) industry, their interest in mobile marketing was born out of necessity. With the closure of brick-and-mortar stores due to Covid, traditional establishments had no choice but to turn to app marketing. These businesses are starting to capitalize on the now heavily-focused mobile market (think curbside pick-up and app ordering through DoorDash, both of which were new concepts to many QSRs).

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