Relevance
Relevance is a strategic and creative digital agency specialised in profiling and targeting Ultra-High-Net-Worth Individuals for the world's most exclusive brands and companies.
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Relevance Yacht, part of the Relevance Group, announces partnership with YATCO
August 29, 2022
Relevance Yacht, part of the Relevance Group, has entered a strategic partnership with YATCO, the official Multiple Listing Service and Ultimate SaSS platform of YachtingTM.
Relevance Yacht is the go-to full-service digital marketing agency for the yachting industry, working with some of the largest companies in the sector. YATCO is a pioneering online MLS that enables more than 2,000 professional yacht brokers to access the world’s most comprehensive database of boats for sale and charter.
Relevance Yacht will be able to better assist clients needing yacht MLS integration on their website, while YATCO will benefit from Relevance Yacht’s digital intelligence and yacht industry expertise.
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The partnership also includes developing data-led content. Relevance Yacht and YATCO have already collaborated on several thought-provoking industry articles, including The Future of Yachting: Yacht Market Trends in a Post Pandemic World and The Future of Yacht Marketing and Digital Integration.