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Relevance Attends the Monaco Influencer Awards

7 October 2019 12:07pm

Relevance was honoured to attend the second edition of the Influencer Awards in Monaco, held October 4th to 6th.

The three-day glamorous event is the glitziest red-carpet award ceremony dedicated to celebrating influencers who have lit up social networks across the globe. Attended by thousands of industry experts, more than 100 influencers were nominated across 14 categories, including beauty, sporting, fashion, lifestyle, travel, and best luxury.

This year’s Influencer Awards included a roster of fabulous events, including a jury dinner, cocktail party and dinner, a spectacular brunch, and the glitzy IAM2019 black-tie award ceremony, held amidst the splendour of the Le Salle des Etoiles in the heart of Monaco.

Coined the Oscars of the Digital World, the event offers a wonderful opportunity to network with like-minded professionals and learn more about the growing importance of influencers in the world of digital marketing.

An unforgettable event

Relevance had the pleasure of attending the unforgettable dinner and cocktail party held on Saturday night. This spectacular event was hosted on two yachts in the marina of the Yacht Club of Monaco, where our team had the opportunity to network with the leading influencers in the world of luxury.

“As our agency offers influencer marketing, it was fantastic to have the opportunity to speak with the leading luxury lifestyle influencers who specialise in everything from supercars, yachts, Michelin starred restaurants, fashion, beauty and much more.” Rumble Romagnoli, founder and CEO of Relevance said.

“Our list of influencers that we frequently collaborate with cover every aspect of a luxury lifestyle, including niche areas like luxury watches, superyachts, bespoke destination travel experiences, and much more,” Rumble added.

Influencer marketing is proven to increase brand awareness, brand equity, boost sales, and connect businesses with their target clientele as long as the influencer strategy is meticulously thought out.

“At Relevance we encourage our clients to utilise influencers in their campaigns, and we’re there right beside them contributing and advising on the best way to exceed targets using influencers,” Rumble said.

Celebrating influencers

The Influencer Awards were founded in 2018 by Lolita Abraham, who wanted to create a global award ceremony which recognises and celebrates the accomplishments of influencers.

The inaugural event, held in October 2018, saw more than 300 guests in attendance and generated more than 81 million views, including 7 million interactions across all social media channels. This year’s event promises even more spectacular coverage as the awards continue to grow year-on-year.

Congratulations to Noor Neelofa Mohd Noor who won the prestigious Influencer of the Year award for the stunning work she does for companies such as Chanel, Dior, Tom Ford, Prada and Louis Vuitton.

Learn more about the Influencer Awards Monaco here.