Relevance

Relevance is a strategic and creative digital agency specialised in profiling and targeting Ultra-High-Net-Worth Individuals for the world's most exclusive brands and companies.

Monaco, Monaco
Founded: 2008
Staff: 48
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Skills
SEO
Digital
Digital & Social
Digital / Web
Digital advertising
Branding
Web
Search
Social Media
social media advertising

and 11 more

Clients
Fraser Yachts
NETJETS
Supercar Experiences
John Taylor
Nobiskrug
Artichoke
YPI
St. Tropez House
209 Mare
monacair

and 1 more

Sector Experience
Luxury
yachting
Aviation
real estate
Fashion and Beauty
Fashion Retail
Ecommerce
Government
Travel and Leisure
NGO

and 2 more

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Social Media Strategic Marketing for Monaco Now

by Laura Bataille

THE CHALLENGE

Raise awareness, contribute to Monaco’s public image locally and globally, and increase social media followers among very specific high-net-worth audiences.

THE SOLUTION

We started by identifying 10 specific audience personas to be used for strategic marketing purposes, and then created corresponding targetable audiences within our ad networks. The resulting paid media on Facebook, Instagram, LinkedIn, Twitter, and YouTube achieved excellent ROI due to our ultra-specific targeting of qualified audiences and laser-focused in-flight optimisation.

THE RESULTS

• 56M - Video views since launch

• 865k - Likes

• 113k - Shares

Tags

social media
Strategic Marketing Plan
Paid media
ROI

Clients

Monaco Now