Relevance
Relevance is a strategic and creative digital agency specialised in profiling and targeting Ultra-High-Net-Worth Individuals for the world's most exclusive brands and companies.
Social Media Strategic Marketing for Monaco Now
THE CHALLENGE
Raise awareness, contribute to Monaco’s public image locally and globally, and increase social media followers among very specific high-net-worth audiences.
THE SOLUTION
We started by identifying 10 specific audience personas to be used for strategic marketing purposes, and then created corresponding targetable audiences within our ad networks. The resulting paid media on Facebook, Instagram, LinkedIn, Twitter, and YouTube achieved excellent ROI due to our ultra-specific targeting of qualified audiences and laser-focused in-flight optimisation.
THE RESULTS
• 56M - Video views since launch
• 865k - Likes
• 113k - Shares