Relevance

Relevance is a strategic and creative digital agency specialised in profiling and targeting Ultra-High-Net-Worth Individuals for the world's most exclusive brands and companies.

Monaco, Monaco
Founded: 2008
Staff: 48
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Skills
SEO
Digital
Digital & Social
Digital / Web
Digital advertising
Branding
Web
Search
Social Media
social media advertising

and 11 more

Clients
Fraser Yachts
NETJETS
Supercar Experiences
John Taylor
Nobiskrug
Artichoke
YPI
St. Tropez House
209 Mare
monacair

and 1 more

Sector Experience
Luxury
yachting
Aviation
real estate
Fashion and Beauty
Fashion Retail
Ecommerce
Government
Travel and Leisure
NGO

and 2 more

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Robust Marketing Strategy for Miells & Partners

by Laura Bataille

THE CHALLENGE

Miells hired Relevance to diversify its marketing offering and to gain increased visibility across different digital marketing channels. Miells also wanted to tap into Relevance’s multi-lingual approach.

THE SOLUTION

We immediately put a robust marketing strategy in place, including PR, social media, SEO, and content in two languages. Miells were investing significantly in PPC, which was failing to realise any leads. We reduced this spend to help offset costs for a new digital strategy while also significantly increasing leads through hyper-targeted campaigns. We carried out a full SEO audit, which led us to build an entirely new SEO optimised custom-designed and mobile-responsive website in two languages. We also carried out a complete rebrand to ensure Miells appeals to UHNWIs.

THE RESULTS

• +1000 - Organic Instagram followers

• 10% - Instagram engagement rate

• 20% - CTR on Google Ads

• +50% - Organic sessions on website

• Top 5 - Keyword ranking

Tags

PR
social media
SEO
PPC
marketing strategy

Clients

Miells & Partners