Robust Marketing Strategy for Miells & Partners
Miells hired Relevance to diversify its marketing offering and to gain increased visibility across different digital marketing channels. Miells also wanted to tap into Relevance’s multi-lingual approach.
We immediately put a robust marketing strategy in place, including PR, social media, SEO, and content in two languages. Miells were investing significantly in PPC, which was failing to realise any leads. We reduced this spend to help offset costs for a new digital strategy while also significantly increasing leads through hyper-targeted campaigns. We carried out a full SEO audit, which led us to build an entirely new SEO optimised custom-designed and mobile-responsive website in two languages. We also carried out a complete rebrand to ensure Miells appeals to UHNWIs.
• +1000 - Organic Instagram followers
• 10% - Instagram engagement rate
• 20% - CTR on Google Ads
• +50% - Organic sessions on website
• Top 5 - Keyword ranking