Founded in 2021, Von Lowenstein is a female-owned shoe company designed in Monaco and made in Italy
Slow fashion and conscientious consumption are at the core of their sustainable endeavours. By creating timeless, limited-collection investment pieces, Von Lowenstein can offset the environmental impact of production and ultimately make sustainable women's shoes.
THE CHALLENGE
As a startup, Von Lowenstein required help to prepare for the launch of their luxury e-commerce brand.
THE SOLUTION
First, we helped define Von Lowenstein’s brand identity, by identifying their archetypes, personas, and target audience. Then, we evaluated the luxury women’s shoe market to ensure Von Lowenstein were on the same level as their competitors. We also implemented an integrated CRM with lead-capture forms and automated marketing to improve the user and client journey. A robust website SEO strategy future-proofed their website, ensuring it will rank for appropriate and targeted keywords. Finally, our team also created a social media strategy for after-launch to keep their tone of voice and imagery consistent across profiles.
THE RESULTS
- Creation of an exclusive brand identity
- Competitor analysis and unique audience profiling
- Long-term SEO strategy to improve rankings and user experience
- Impactful SEO-friendly content for every webpage