Relevance

Relevance is a strategic and creative digital agency specialised in profiling and targeting Ultra-High-Net-Worth Individuals for the world's most exclusive brands and companies.

Monaco, Monaco
Founded: 2008
Staff: 48
More
Skills
SEO
Digital
Digital & Social
Digital / Web
Digital advertising
Branding
Web
Search
Social Media
social media advertising

and 5 more

Clients

Fraser Yachts
world gold council
net jets
monacair
monaco government
oyster yachts
clivedale london
Savills
aurora aviation

Sector Experience

Luxury
yachting
Aviation
real estate
Fashion and Beauty
Fashion Retail
Ecommerce
Government
Less

Luxury Brand Launch for Chilli No. 5

by Laura Bataille

THE CHALLENGE

Relevance promoted the launch of a brand new luxury chilli sauce brand, Chilli No. 5. The target audience were gourmet foodies, condiment connoisseurs and chilli sauce enthusiasts, with a focus on HNW audiences.

THE SOLUTION

Our strategy involved branding and visual identity, full funnel advertising on both Google and social media as well as using content marketing, organic social media, influencer marketing, PR, digital PR and CRM. Driving audiences from awareness and consideration through to conversion.

THE RESULTS

  • +78% - Add to basket rate
  • +55% - Conversion rate
  • 110 - 4.8 - 5-star Trustpilot reviews
  • +67% - Average Order Value
  • 4 - Integrations Amazon, Ebay, Etsy, Woocommerce

Tags

SEO
PPC
social media
website design
website build
digital strategy

Clients

Chilli No. 5