Relevance
Relevance is a strategic and creative digital agency specialised in profiling and targeting Ultra-High-Net-Worth Individuals for the world's most exclusive brands and companies.
Monaco, Monaco
Founded: 2008
Staff: 48
Luxury Brand Launch for Chilli No. 5
by Laura Bataille
THE CHALLENGE
Relevance promoted the launch of a brand new luxury chilli sauce brand, Chilli No. 5. The target audience were gourmet foodies, condiment connoisseurs and chilli sauce enthusiasts, with a focus on HNW audiences.
THE SOLUTION
Our strategy involved branding and visual identity, full funnel advertising on both Google and social media as well as using content marketing, organic social media, influencer marketing, PR, digital PR and CRM. Driving audiences from awareness and consideration through to conversion.
THE RESULTS
- +78% - Add to basket rate
- +55% - Conversion rate
- 110 - 4.8 - 5-star Trustpilot reviews
- +67% - Average Order Value
- 4 - Integrations Amazon, Ebay, Etsy, Woocommerce